Are You Moisturizing Properly?

Are You Moisturizing Properly?

Skincare 101

Moisturizing your face may seem like a no-brainer, but you’d be surprised at how many people don't even wash their face. The first step for proper hydration is proper cleansing. If you apply moisturizer to an unwashed face, you’re forming a protective barrier OVER dirt and sweat and trapping icky stuff into your pores. Don’t do that.

Of course, we recommend our two favorite cleansers, but we won’t get into the basics of face washing here, except to mention water temperature: Make it lukewarm. Too hot and you’ll dehydrate your skin. Too cold and you could rupture the tiny blood vessels on your face. We want our skin to behave but we don’t need to resort to torture.

So first comes cleansers, then comes toners, followed by serums (we’ll talk about those another day), and now it’s finally time to moisturize!

But do you even pick the right moisturizer?

Our moisturizers are all loaded with antioxidants and beneficial botanical ingredients that do more than just lubricate the skin. The number of options can be daunting, but here are some of our favorites, broken down by what they do best:

The Best Anti-Aging Moisturizer


The very first product created for our skincare line was Born Firm Anti-Aging Moisturizer. The scene was 20 years ago, and Bonnie Best, expert aesthetician and owner of the Best Face & Body Day Spa observed that the products her clients were using at home were not the best. Clients lamented over greasy moisturizers and Bonnie recognized the clogged pores and dehydration caused by mineral oils, alcohol, and perfumes found in many popular brands.

Born Firm was...well, born...out of Bonnie’s mission to develop an intensely hydrating formula that felt good on the skin and also provided some of the anti-aging benefits that one could get from a professional facial. She researched innovative ingredients like Red Marine Algae and Hyaluronic Acid and found a US manufacturer that could safely formulate her product without occlusive or skin wrecking ingredients.

The Best Lightweight Moisturizer


Soon after, Bonnie knew she had to create a moisturizer for her clients who were dealing with sensitive, oily and acne-prone skin. You might think people with excess oil wouldn’t need to use moisturizer, but all skin types need hydration...with water not oil. An oil-free formula with water-binding natural ingredients was the answer.

Besides the fact that all skin needs hydration, some products used to fight acne can be extremely drying, which can add redness, irritation, and flaking to already problematic skin.  

Born Clear is a light oil-free moisturizer made with purifying ingredients that actually detoxifies and kills bacteria. What's not to love?

The Best Moisturizer for Redness & Inflammation


For those battling redness and inflammation, look no further than Calm Me Vital C. Enjoy oil-free hydration that repairs cell damage with advanced Vitamin C. This soothing formula is made with Finnish Bark Resin, an anti-bacterial healing agent that is associated with improving eczema and psoriasis symptoms. It also contains Glucosamine HCI, an excellent anti-inflammatory with lubricating properties. 


The Best Moisturizer for Dull & Uneven Skin


Rough skin? Dead cell buildup? Your pores are suffocating from trapped debris! Blackheads, enlarged pores and excess grease are signs that your skin is gasping for air. FIRST, go back to step 1 and make sure you’re washing your face with our incredible AHA/BHA Exfoliant Cleanser.

Next, get ahold of our Oxygen Moisturizer which utilizes the power of Glycolic, Lactic and Salicylic Acids to eliminate dead cell buildup and even out skin discoloration. Hyaluronic Acid adds skin-plumping agents to fill in fine lines and wrinkles, making this a mega moisturizer with benefits. 


The Best Moisturizer for Collagen Renewal


Topical application of Peptides stimulate the production of collagen faster and more effectively than any other ingredient. If you're looking to renew your passport on youth, this is the high-performance moisturizer for you! Peptide Lift & Firm reduces wrinkles, increases new cell turnover and boosts your skin's ability to repair itself.

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